Mac OS X 10.7 Lion: the Ars Technica review
Mac OS X 10.7 was first shown to the public in October 2010. The presentation was understated, especially compared to the bold rhetoric that accompanied the launches of the iPhone ("Apple reinvents the phone") and the iPad ("a magical and revolutionary device at an unbelievable price"). Instead, Steve Jobs simply called the new operating system "a sneak peek at where we're going with Mac OS X."
Behind Jobs, the screen listed the seven previous major releases of Mac OS X: Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, and Snow Leopard. Such brief retrospectives are de rigueur at major Mac OS X announcements, but long-time Apple watchers might have felt a slight tingle this time. The public "big cat" branding for Mac OS X only began with Jaguar; code names for the two earlier versions were not well known outside the developer community and were certainly not part of Apple's official marketing message for those releases. Why bring the cat theme back to the forefront now?